lively pixelated partitions + immersive dreaming bedroom characterize zissou flagship retail outlet in sao paulo

iwano@_84

estudio guto requena made a dreamlike, comfortable, and progressive area for the flagship shop of a mattress brand zissou in sao paulo, brazil. the style translates the brand’s values by stimulating the senses in the experience as a result of the coverings, the soundscape, or the immersive set up. images […]

estudio guto requena made a dreamlike, comfortable, and progressive area for the flagship shop of a mattress brand zissou in sao paulo, brazil. the style translates the brand’s values by stimulating the senses in the experience as a result of the coverings, the soundscape, or the immersive set up.


images by andré klotz
the initial floor is immersed in shades of blue, a single of the brand’s colors 

 

 

estudio guto requena utilised cardboard boxes— which are applied for the mattress casing—as zissou’s key image. it was hence utilised as the foundation module of the task, replicating by itself from 3 distinctive thicknesses to cover walls and ceiling producing a electronic aesthetic texture in the coloration palette of the manufacturer: coral and blue. the scenic lighting emphasizes the colors and shapes of the masking.

zissou flagship by estudio guto requena 2

 

 

a magnet program was used to install all the bins had been enabling the removing and replacing of the parts and making sure quick routine maintenance. the use of cardboard packing containers as the primary content is also a sustainable option. the shade software organizes the challenge software between the flooring. on the 1st floor, the coral predominates although the initial flooring is immersed in shades of blue. the website visitors are invited to take away their sneakers upon moving into the store for a far better knowledge. a carpet in a similar tone was used all more than the house improving upon the acoustic top quality of the environment and activating the tactile working experience of the site visitors.

zissou flagship by estudio guto requena 3

 

 

a specific ‘dreaming bedroom’ was designed in partnership with the collective modular desires. it is an immersive multimedia installation consisting of RGB programmed lights on panels made especially for the location, generating a meditative and dreamlike atmosphere. by placing the headphones on it is feasible to hear to the soundscape synchronized with the colour moods whilst laying down on the mattress making the most of a second of rest and escaping from the exterior globe.

zissou flagship by estudio guto requena 10
dreaming bed room set up built with modular dreams

zissou flagship by estudio guto requena 11

zissou flagship by estudio guto requena 4
by means of the large glass window, the facade highlights the pixelate outcome from the interior arousing the curiosity of the readers

zissou flagship by estudio guto requena 5

zissou flagship by estudio guto requena 6

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the cardboard bins covering partitions and ceiling

zissou flagship by estudio guto requena 8

zissou flagship by estudio guto requena 9

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cardboard boxes diagram

 

 

undertaking info:

 

name: zissou’s flagship 

designer: estudio guto requena 

scenography: GTM cenografia

installation ‘dreaming room’: modular goals

lights: focold carboard

boxes: klabin

carpet: bykami

spot: são paulo, brazil

images: andré klotz

 

designboom has gained this project from our ‘Diy submissions‘ aspect, the place we welcome our audience to post their personal operate for publication. see more undertaking submissions from our readers in this article.

 

edited by: yasmina karam | designboom

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