Frank Ocean’s enigmatic luxury label Homer was the talk of the town when it launched outta nowhere past week. It truly is however fairly mysterious — no phrase on that Prada collaboration but — but at least we now have an inside appear at the brand’s New York flagship.
Homer’s push launch explains that “the shop alone is Homer packaging exploded: manufactured from aluminum and urethane.” Appears imposing but the result is actually quite small-key, not as opposed to Ocean and Homer.
Its unassuming facade, clean up grey counters, and glass shows are offset by flashy colors that borrow from the debut selection of Homer add-ons. Precisely, the wall art is knowledgeable by the characters and shapes that advise the Homer jewellery and silk scarves, organically uniting the shop with the products that it sells.
Due to the fact Frank Ocean will not do anything at all halfway, he actually oversaw the store’s design himself to guarantee it achieved his requirements. He failed to do it by itself, of course, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who function together beneath the moniker of ANY.
Homer’s shop over the New York Jewelers Trade on Bowery is the only area to acquire the brand’s accessories and pick up its lush catalog. On the other hand, prospects can put orders for Homer’s items by calling or messaging the shop on Signal and they can ask for a catalog on Homer’s web site, in which they have to make an appointment to stop by the space.
No phrase on whether or not Homer’s choices will at any time be obtainable in other places or if it will broaden to entire-on prepared-to-wear, homeware, so on but anticipate a equally understated existence for everything it does heading ahead. I signify, Homer’s Instagram website page gathered six-figures-truly worth of followers in mere times and it still has not posted even when.
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
New York Town 10013
+1 212 410 3300